Corporate Alliances

Integrated Production with BATA

WELCOME group has an integrated production partnership model with BATA. Under this model we deliver new developments faster, at-scale and at a lesser cost — all without diminishing quality to BATA. An integrated production partnership provides BATA brand with a core team custom-built to their unique challenges and goals, whether it be producing new concepts, to meet new challenges, or to identify brands' unique needs, each one begins with a discovery phase that identifies key challenges and their solutions.

One major step within this phase includes a market audit boot camp. Throughout this audit, we work with the BATA team to understand what consumers are looking for how it can be produced more efficiently across levels of the production.But nothing is off-limits, and any challenge raised should be viewed as an opportunity.

Forecasting can help map out possible opportunities or capabilities that might become needed in the near or distant future. We don't do this to nickel and dime our services, but to establish a concrete plan for BATA that tackles a key issue with the opportunity to scale out organically.

Welcome brand at cpc
Welcome brand at
cpc

The Central Police Canteen (commonly abbreviated as the CPC), officially known as the Kendriya Police Kalyan Bhandar.

Kendriya Police Kalyan Bhandar is a retail chain in India serving the active and retired personnel of the Central Armed Police Forces, the Central Police Organizations, and different state police forces and their families. Established on 26 September 2006 by an order of the Ministry of Home Affairs, the CPC works as an independent department under the Ministry.

There are 119 master canteens and over 1,778 subsidiary canteens in the CPC system.

After its inception in 2006, the Central Police Canteen provided its services only to the active and retired personnel of the different CAPFs and their family members. However, different police organizations in the country approached the Ministry of Home Affairs every so often to extend the facility of the CPC to include their personnel as well. Keeping such requests under consideration, the Ministry promulgated an order on 18 October 2011 to enlarge the scope of beneficiaries of the CPC facility to include active and retired members of the various Central Police Organizations, including the Intelligence Bureau, the Bureau of Police Research and Development, the National Crime Records Bureau and the National Investigation Agency, the Special Protection Group, the National Disaster Response Force and the Central Bureau of Investigation, various state police forces, and the employees of the Home Ministry with service times of not less than five years.

The CPC is in the process of promoting indigenous products following the call for Atmanirbhar Bharat.

modern trade

Modern trade format started its origins in India in the 1990s and has been growing in popularity since that time.

Modern trade now has spread across the whole wide world now. Even though modern trade has just found its presence in India since the 1990s, it has been able to make a significant impact on consumers and their behavior in how they shop and purchase products for daily businesses. The growing popularity that is defined for modern trade is in fact because it is the best channel for the rapid sale of fast-moving consumer products or goods.

Here are some of our Alliances in Modern Trade where Welcome Brand has successfully propelled its vast footwear collection:

& many more...

& many more...

e-commerce market place

E-commerce has helped Welcome brand establish a wider market presence by providing more efficient distribution channels for their products across PAN india.

Welcome Brand operates in two major market segments:

Business to Consumer

In B2C, Welcome Group has strong
presence on AMAZON & FLIPKART.

Business to Business

Under this market place Welcome
brand strongly operates with AJIO,
UDAAN & BIJNIS